Atlético de Madrid Extends EA Partnership Ahead of EA SPORTS FC26 Launch
Football is more than just what happens on the pitch—it’s also about how fans experience the game beyond ninety minutes. Atlético de Madrid has taken another step to strengthen that connection by extending its long-standing partnership with EA SPORTS. The renewal comes just days before the highly anticipated release of EA SPORTS FC26, which is set to launch on 26 September 2025.
Atlético de Madrid Extends EA A Strong Bond Since 2017
The collaboration between Atlético de Madrid and EA SPORTS began in 2017 and has since become a cornerstone of the club’s digital engagement strategy. Over the years, this partnership has gone beyond traditional sponsorships, focusing instead on creating immersive fan experiences through gaming, digital content, and innovative campaigns.
One striking example of their creativity took place last season at the Riyadh Air Metropolitano. During a match against Villarreal, Atlético revealed the EA SPORTS FC26 player ratings in spectacular style—using dramatic laser projections directly onto the pitch. The campaign not only generated global attention but also demonstrated how gaming and live football can come together in unexpected ways.
Building Momentum for Fans
With the extension of the partnership, fans can expect more exclusive Atlético de Madrid content within EA SPORTS FC26 and future editions of the iconic football franchise. This includes behind-the-scenes access, unique storytelling, and special digital activations designed to bring fans closer to the team they love.
Both Atlético and EA SPORTS have expressed their commitment to pushing creative boundaries, ensuring that supporters feel a deeper connection with the club—whether they are cheering from the stands at the Metropolitano or playing matches at home on their consoles.
Looking Ahead
The timing of the announcement aligns perfectly with the upcoming launch of EA SPORTS FC26, further boosting excitement among football and gaming enthusiasts. For Atlético, the partnership strengthens its global presence in the digital space, while EA SPORTS continues to cement its role as a leader in merging football culture with gaming innovation.
This renewed collaboration isn’t just about branding—it’s about storytelling, identity, and creating experiences that go beyond the usual sponsorship model. As football increasingly lives in both physical and digital worlds, Atlético de Madrid and EA SPORTS are positioning themselves at the forefront of this evolution.
A Future of Innovation
As the partnership moves forward, supporters can look forward to even more innovative campaigns, exclusive in-game experiences, and digital content that celebrates Atlético’s unique identity. From dramatic stadium activations to immersive gaming features, the collaboration promises to keep fans engaged in ways that go far beyond matchday.
With the excitement building around EA SPORTS FC26, the renewed deal is a clear sign that Atlético de Madrid and EA SPORTS are ready to keep redefining what it means to be part of the game.
Disclaimer: This article is based on publicly available information regarding Atlético de Madrid and EA SPORTS’ partnership. It is intended for informational purposes only and should not be considered business or investment advice.
