Nokia Says Goodbye to Lumia, Phones Move Forward with a Fresh Identity
For many of us, the word Lumia brings back memories of brightly colored smartphones with bold designs that stood out in a world of lookalike devices. But as time moves on, so does technology, and Nokia is now embracing a new chapter—one that will no longer carry the Lumia brand name.
According to HMD Global, the company that holds the exclusive rights to use the Nokia name on mobile phones, the focus is no longer on reviving the past. Instead, HMD is determined to position Nokia as a modern, forward-looking brand, one that attracts both loyal fans and a new generation of users with quality products and a people-first user experience.
A New Era for Nokia Phones
HMD Global made it clear that while the Nokia brand is iconic, it will not be used to reintroduce Lumia devices. Instead, Nokia phones will re-enter the market under the familiar “Hello, Nokia” identity, a way of reminding consumers of the trust and nostalgia the brand carries while moving toward a fresher and more innovative product lineup.
The company recently launched the Nokia 6 in Taiwan, a mid-range device designed to balance affordability with the reliability and design Nokia has always been known for. And this is just the beginning. HMD revealed that more models will follow, aiming to meet the needs of a wide range of consumers—from budget-conscious buyers to those seeking high-end flagship devices.
Quality, Trust, and a Human Touch
What makes Nokia special has never just been about the hardware. For decades, the brand has been associated with durability, simplicity, and user-friendly design. HMD Global plans to keep this legacy alive by focusing on three key values: the power of the Nokia brand, high-quality product manufacturing, and an experience centered around people.
This strategy is not just about creating smartphones. It’s about connecting with users emotionally. Nokia was once the phone brand that people trusted blindly, and HMD hopes to reignite that trust in today’s competitive smartphone market.
Looking at Future Possibilities
While Nokia 6 marks an important step, HMD Global also hinted that future releases could expand into both flagship and feature phone categories. Even the beloved classics, such as the Nokia 3310, might see modern reboots that fit current market demands—possibly with updated 3G or feature phone versions.
At the same time, HMD emphasized the importance of collaboration. Its partnerships with Nokia, Google, and Foxconn ensure that every new device carries the weight of global expertise. By blending Nokia’s rich history with modern Android technology and cutting-edge manufacturing, the company hopes to attract not only longtime fans but also younger users who may be discovering Nokia for the first time.
A Brand with a Legacy, Moving Forward
The decision to move away from the Lumia brand may feel bittersweet for those who once owned one of its vibrant Windows-powered smartphones. But it’s also a sign that Nokia is not stuck in the past—it’s adapting to the future. By honoring its heritage while embracing change, Nokia has the chance to carve out a new space in the market, one that balances nostalgia with modern needs.
For fans around the world, this marks the beginning of an exciting new journey. The Nokia we loved is not gone—it’s simply evolving. And as HMD Global puts it, this is just “Hello, Nokia” once again.
Disclaimer: This article is based on publicly available information and reports about HMD Global’s plans for Nokia-branded devices. The details provided are for informational purposes only and may evolve as the company introduces new products
